We fix what’s Broken. We leave the rest.
Let’s get real about the numbers…
In my 25+ years of personally reviewing over 4,000 businesses (and working with hundreds of them one on one) I’ve discovered that there are really just 4 main places you might be missing the ball.
Those places are not the product or their level of effort. It’s something that’s hidden, yet in plain sight (because you may be too close to it). The reason this is important, is that those 4 critical “missed balls” can cost you in the range of $10,000 to 2 MIL per year in profits that you COULD BE MAKING.
Now, I’m not going to keep the key elements a secret. In fact, I’m going to spell them out right now. Most businesses are missing the mark when it comes to 4 key areas... and - if you're looking to make more money or have a bigger impact - I’m going to guess you “might” be missing the same marks. Ok? Here they are.
Let’s just call them the 4 M’s: