#1: Message. Is your message to your perfect clients as good as it could be? If not, it’s probably costing you leads and sales.
#2. Model. Is your model bringing you a steady flow of 'right fit clients' daily? Here's the truth, if it's not, it's not your fault. What was working 6 weeks ago isn’t working today. One small tweak here can put you into double and triple digit growth.
#3. Method. Do you have a unique method that your perfect clients get from you - not available anywhere else. If not, you risk being commodotized or being another 'me too' company. When you integrate a unique method for your clients to buy from you, you get exponential results. It frees you from the day to day of the business, and can feel effortless or like you’ve found the 'midas touch'. Done right your business can feel fun again.
#4 Media. There are soooo many opportunites with media. We’ve had campaigns in our business that exceeeded $100,000 per week in ad spend online. We’ve run infomercials, PR campaigns, direct mail, radio and more. You are probably under-using media, or spending far more money than you need to on it. And because of changes happening everyday, it’s hard to keep up and many times costs today are double and triple what they were just 45 to 60 days ago